1. What is Spotlight?
Spotlight is desifounder’s launch platform where founders, startups, and creators can showcase their products, get discovered by the community, and receive feedback and support. Projects can be submitted for free or launched through one of our paid options for instant publishing and additional visibility.2. Who can launch on Spotlight?
Anyone with a genuine startup, product, digital product, app, tool, service, or project can submit to Spotlight. You can launch your own project or a project you are part of, as long as it meets our submission guidelines.3. Is it free to launch on Spotlight?
Yes. You can submit and launch your project on Spotlight for free. Free launches:- Go live on Monday as part of the weekly Spotlight.
- Include a nofollow link to your project.
- Require the Featured on desifounder badge to be added to your website.
- Require you to like and comment on 5 different live projects before submitting your own.
4. What do I need to do before submitting a free launch?
Before submitting a free launch, you need to contribute to the Spotlight community. You must:- Like 5 different live projects.
- Leave a helpful comment on 5 different live projects.
- Complete both requirements before submitting your own project.
- Add a “Featured on desifounder” badge to your website by embedding the code.
5. What is the “Featured on desifounder” badge?
Free launches require the Featured on desifounder badge to be displayed on the project’s website. After submitting your project, you’ll receive an embed code containing the badge image and a dofollow link to desifounder. Simply add the provided code to your website. We’ll verify the badge before approving your free launch. The badge is not required for any paid launch option.6. When can I launch on Spotlight?
Free launches are scheduled to go live on Monday (00:00 IST) as part of the weekly Spotlight. Paid launches can go live instantly on any day of the week. Paid launches that go live during an ongoing Spotlight week are included in that week’s Spotlight while also receiving the promotional benefits included with the selected plan.7. What paid launch options are available?
We currently offer four paid launch options: $29: Instant Launch- Instant launch
- Permanent dofollow link
- 7 days pinned in the Promo section
- No badge required
- Instant launch
- Permanent dofollow link
- 30 days pinned in the Promo section
- No badge required
- Unlimited launches for 30 days
- Launches go live on Mondays
- Nofollow links
- No badge required
- Instant launch
- Permanent dofollow link
- 30 days pinned in the Promo section
- 1 dedicated SEO article delivered within 7 days
- No badge required
8. Are Spotlight’s paid options subscriptions?
No. All Spotlight paid options are one-time purchases and do not automatically renew. Once the applicable promotional or launch period expires, you can purchase another option whenever you need it. Your published Spotlight project remains available as a permanent listing, subject to our policies.9. What is the $29 Instant Launch?
The $29 Instant Launch lets you publish your project immediately instead of waiting for the next Monday launch. It includes:- Instant publishing
- Permanent dofollow link
- 7 days of pinned placement in the Promo section
- No Featured on desifounder badge required
10. What is the $99 Featured Launch?
The $99 Featured Launch gives your project extended promotional visibility. It includes:- Instant publishing
- Permanent dofollow link
- 30 days of pinned placement in the Promo section
- No Featured on desifounder badge required
11. What is the $129 Bulk Launch?
The $129 Bulk Launch is designed for founders, teams, and companies that want to launch multiple projects. With one payment, you get:- Unlimited launches for 30 days
- Submit as many projects as you like during the 30-day period
- Each launch goes live on the next available Monday
- Nofollow links
- No Featured on desifounder badge required
12. What is the $149 Featured Launch + SEO option?
The $149 Featured Launch + SEO option combines promotional visibility with additional content. It includes:- Instant publishing
- Permanent dofollow link
- 30 days of pinned placement in the Promo section
- 1 dedicated SEO article delivered within 7 days of your launch
- No Featured on desifounder badge required
13. How does the weekly Spotlight work?
Spotlight follows a Monday–Sunday weekly cycle. Free launches are scheduled to go live on Monday (00:00 IST) and participate in that week’s Spotlight. Paid launches can go live instantly at any time during the week. Once launched, they are also included in the current week’s Spotlight and remain available as a permanent listing. At the end of each week, the weekly Spotlight rankings are finalized and a new Spotlight week begins.14. How are the top 3 free launches selected?
Free launches participate in the weekly Spotlight and compete based on community engagement and voting. At the end of each Spotlight week, the top 3 free launches receive a dofollow link. Other free launches retain their standard nofollow link. Paid launches already receive a dofollow link as part of their applicable paid plan.15. How long will my project stay on Spotlight?
Your approved project becomes a permanent Spotlight listing. The promotional period included with a paid launch only determines how long your project receives additional promotional placement. For example:- $29 → 7 days of Promo placement
- $99 → 30 days of Promo placement
- $149 → 30 days of Promo placement + SEO article
- $129 → 30 days of bulk-launch access
16. What happens when my paid promotional period ends?
Your project remains live as a permanent Spotlight listing. Only the promotional benefits associated with your purchase expire. For example, after your 7-day Promo placement under the $29 option ends, your project will remain available on Spotlight but will no longer be pinned in the Promo section. You can purchase another promotional option if you want additional visibility.17. How does the approval process work?
After submitting your project, our team will review it to make sure it meets our submission guidelines. For free launches, we’ll also verify that:- You’ve completed the required community participation.
- The Featured on desifounder badge has been correctly added to your website.